TRUSTED, EFFECTIVE COMMUNICATIONS

Dejene Communications is focused on the communication needs of those who are actively engaged in improving and protecting local, regional and global health. We provide management positioning, executive-level communications counsel and media and marketing strategy to front-line foundations, forward-thinking non-profit organizations, and for-profit companies who support that vital and urgent mission.

Our team has more than a decade of experience and an earned legacy of delivering trusted policy counsel and proven brand leadership to a variety of change-leaders and industries.

Below are a few case studies highlighting some client challenges and our solutions:

CASE STUDY: PREPARE, COMPLETE CORPORATE ACQUISITION EFFORT

Client:

Challenge:

Solution:

Leading biopharmaceutical contract manufacturing organization.

Communicate in-depth to top-tier national and international business media the value of the company, quickly leading to its successful acquisition by one of the world’s top technology conglomerates.

Wrote compelling narrative and thoroughly disseminated to media and political influentials, effectively explaining the global importance of the company’s advanced vaccine-manufacturing technology and its central role in the global effort to fight pandemic disease.

CASE STUDY: REDUCE VIOLENCE AGAINST YOUNG GIRLS AND WOMEN

Client:

Challenge:

Solution:

Nation’s largest nonprofit specialty-nursing organization representing thousands of front-line care providers and 50 affiliate professional organizations.

Elevate national awareness of patterns and causes of violence against adolescent women; advocate for expanded and prioritized federal aid to reduce violence against young women.

Raised awareness and garnered public and influential support to include critical provisions expanding coverage of the Violence Against Women Act to address teen-dating violence; won provisions and saw passage of VAWA reauthorization bill into law, signed March 7, 2013 by President Barack Obama.

CASE STUDY: MANAGE U.S. THOUGHT LEADERSHIP ROAD-SHOW TOUR

Client:

Challenge:

Solution:

Top-ten computer manufacturer in Europe and dominant provider of automated teller equipment and software to the world’s largest, most established banks.

Elevate the position and visibility of the company with $3 billion revenue as a thought-leader and top-of-class provider of technology solutions and services to the financial services sector; communicate value of the enterprise to top-tier financial reporters, Wall Street analysts, industry influentials.

Planned, coordinated and supported seven-city road-show tour of top company executives to offices of customers, partners, analysts and media to discuss enterprise valuation, future prospects, marketing initiatives; achieved six-fold increase on media mentions with more than 4,000 earned-media placements worldwide; successful acquisition of company by the largest ATM provider in the United States, completed in 2016.

CASE STUDY: PROTECT, RESTORE CORPORATE REPUTATION IN A CRISIS

Client:

Challenge:

Solution:

World leader in stem cell technology and subsidiary of a Global 500 technology giant.

Manage community response to a sudden change by the client, canceling short-term expansion plans that had already been announced to the press and influentials of a large American metropolis.

Repositioned client in the media and influentials by focusing on the continuing long-term community commitment of the company, reestablishing trust and measurably deepening appreciation of the company’s mission and prospects.

CASE STUDY: IGNITE SUPPORT FOR COMPREHENSIVE HEALTH REFORM

Client:

Challenge:

Solution:

National, nonprofit, nonpartisan organization dedicated to the achievement of high-quality, affordable healthcare for all Americans.

Effectively advocate for transformational legislation to provide comprehensive health insurance for millions of Americans with limited income.

Provided clearinghouse, story banks, early-stage support and initial ground work for a massive national campaign to pass comprehensive health care reform, reaching target audiences and influencing public attitudes, and affecting policy change by Congressional electeds; brought together health-sector leaders including consumer groups, insurers, hospitals, business groups, pharma, physician and nurse groups; achieved 2010 passage of Affordable Care Act, one of the most important and impactful health care laws ever passed in the United States, providing first-time access to health care to millions of Americans.

CASE STUDY: PROTECT THE HEALTH OF UNDERSERVED COMMUNITIES

Client:

Challenge:

Solution:

America’s largest nonprofit specialty-nursing organization representing thousands of front-line care providers and 50 affiliate professional organizations.

Spearhead a national effort to inform and educate school nurses about availability of $900-million in prevention grants for projects that build and strengthen a culture of health in underserved U.S. communities where children live, learn, work and play.

Designed, scripted and delivered substantive briefing documents, presentation materials, and webinars highlighting grants program and facilitating access for school nurses and local community support organizations to access and receive funding.

CASE STUDY: ACCELERATE AND PROMOTE DIGITAL HEALTH INNOVATIONS

Client:

Challenge:

Solution:

World’s top-ranked private research university.

Manage a powerful media relations and influencer campaign at South by Southwest highly competitive interactive media festival, supporting the multi-million-dollar medical technology incubator at the nation’s most prominent advanced engineering university.

Refined narrative of incubator’s progress in lowering deliverable price of medicine to underserved populations worldwide and in elevating effectiveness of customized medical solutions; achieved standing-room-only attendance at the sponsored “hack-a-thon” events, brainstorming and building innovative medical technology solutions with hundreds of like-minded engineers, clinicians, designers, developers and business people.

CASE STUDY: DELIVER VISION AND HEARING FOR UNDERSERVED KIDS

Client:

Challenge:

Solution:

Texas foundation focused on improving the vision and hearing of school-age children through innovative, cost-effective screening and dedicated advocacy.

Elevate founder’s mission and foundation’s progress in regional and national media.

Joined foundation board of directors; reworked narratives of founder and the case studies of children transformed by improved vision and hearing services provided by the foundation; pitched and promoted mission and message to national and regional media; supported and positioned founder at key forums where funders and supporters attend; founder featured as CNN Hero nominee in broadcast viewed by millions; featured placements in local and philanthropic publications across Texas; founder chosen Community Woman of the Year by Texas Women in Business; and ChangeMaker 2017 by Austin Chamber of Commerce.

CASE STUDY: LAUNCH ADVANCED MEDICAL DIAGNOSTICS PRODUCT

Client:

Challenge:

Solution:

Biotechnology engineering company that develops, manufactures, and markets advanced biological testing technologies with critical applications to the life sciences.

Promote the launch of a new molecular diagnostics technology designed to rapidly detect infectious diseases; develop healthcare influencer index to leverage third-party advocates during new product launches; encourage invitations for senior company executives to Wall Street’s top healthcare investor conferences.

Established client as a regular invited guest to prestigious top-tier industry conferences including J.P. Morgan Healthcare Conference held each January in San Francisco, the 29^th Annual Piper Jaffray Healthcare Conference, the 2017 Cantor Fitzgerald Global Healthcare Conference, and The Deutsche Bank 42^nd Annual Health Care Conference; recognition by Forbes Magazine as a top-25 fastest-growing technology company in the U.S.

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